TOTALLY FRESH
Concept, Styling, Photography
With any medium I work in, the materials are always in service of the idea—building visual vignettes that bring each concept to life in unexpected ways. My approach is rooted in adaptability, shaping form to fit the feeling, the brief, and the story that wants to be told.
the art of spice- Buzzfeed Tasty
Concept, Art Direction, Styling
To announce McCormick as the official spice of Buzzfeed Tasty, I art-directed a series of playful flat-lays using the spices themselves to spell out each blend’s name. I styled the ingredients into decorative compositions that highlighted each flavor profile, transforming pantry staples into vibrant, textured visuals. Paired with extreme close-ups of appetizing food and real recipe use cases, the final video captured the joyful, high-energy spirit of the Tasty brand.
Social Content- Alessi Foods
Concept, Art Direction, Styling
For Alessi Food Brands’ socials, we created content that was simple but memorable, just like good food often is. Videos were playful, and photo compositions were thoughtfully crafted to invite the audience into the warm, familial ethos of the Alessi brand.
Spec Ad- Topo chico
Art Direction, Styling
as seen on tv
I got my start in video production as a producer for Direct Response commercials aka infomercials. Working with small budgets taught me to be resourceful and multifaceted on set- a skill that has been invaluable throughout my career. In 2012, I produced Bake Pops, which aired nationally and won the ERA Moxie Award for Best Short Form of the Year- Under $50k. Over time, I produced more than 20 infomercials, many of which achieved high sales and landed on the shelves of major retailers like Target and Walmart.