TOTALLY FRESH

Concept, Styling, Photography

With any medium I work in, the materials are used deliberately—building visual vignettes through strong composition, material awareness, and thoughtful execution. My approach is rooted in adaptability and visual judgment, shaping form to suit the brief.

BUZZFEED TASTY

Video Still from The Art Of Spice

 

the art of spice

Concept, Art Direction, Styling

To announce McCormick as the official spice of Buzzfeed Tasty, I art-directed a series of playful flat-lays using the spices themselves to spell out each blend’s name. I styled the ingredients into decorative compositions that highlighted each flavor profile, transforming pantry staples into vibrant, textured visuals. Paired with extreme close-ups of appetizing food and real recipe use cases, the final video captured the joyful, high-energy spirit of the Tasty brand.

 

very merry emoji cookies

Concept, Art Direction, Styling

For this holiday social video, I developed a playful concept that reimagined existing emoji cookie cutters as seasonal tools. Through hands-on styling and demonstration, the video shows how individual cutter shapes can be taken apart and recombined to create emoji snowmen—highlighting versatility, creativity, and the joy of making during the holidays.

 

Selected Video Projects — Art Direction & Styling

Social Content- Alessi Foods

Concept, Art Direction, Styling

 

For Alessi Food Brands’ socials, we created content that was simple but memorable, just like good food often is. Videos were playful, and photo compositions were thoughtfully crafted to invite the audience into the warm, familial ethos of the Alessi brand.

Spec Ad- Topo chico

Art Direction, Styling

Art direction and styling for a Topo Chico Ranch Water spec ad, built around the sensory language of refreshment with tactile liquid moments. Inspired by beauty photography, the sets were designed as minimal, non-specific environments that let the ingredients and product take center stage. Every detail was achieved practically, from liquid emerging from shadow to a lime frozen into sculpted ice.

 

Food Styling- Walmart

A selection of food styling work created for Walmart’s circulars, catalogs, and in-store signage. I served as the lead stylist on these shoots, crafting approachable, appetizing compositions tailored to their brand.

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as seen on tv

I got my start in video production as a producer for Direct Response commercials—aka infomercials. Working with small budgets taught me to be resourceful and multifaceted on set—skills that have been invaluable throughout my career. In 2012, I produced Bake Pops, which aired nationally and won the ERA Moxie Award for Best Short Form of the Year (Under $50k). Over time, I produced more than 20 infomercials, many of which achieved high sales and landed on the shelves of major retailers like Target and Walmart.